http://www.virginiamiracle.com/2007/12/30/high-end-hotels-reward-with-experiences-not-clutter/ Virginia Miracle Thu, 28 Aug 2008 01:53:56 +0000 http://wordpress.org/?v=2.3.1 http://www.virginiamiracle.com/2007/12/30/high-end-hotels-reward-with-experiences-not-clutter/#comment-9 Marketing Environmentalism » The Gift of Kimpton Fri, 04 Jan 2008 14:04:47 +0000 http://www.virginiamiracle.com/2007/12/30/high-end-hotels-reward-with-experiences-not-clutter/#comment-9 [...] my post last week about high end brands such as Kimpton Hotels rewarding customers with unique experiences instead of things, I mentioned my personal choice to give my father a night at Kimpton’s [...] […] my post last week about high end brands such as Kimpton Hotels rewarding customers with unique experiences instead of things, I mentioned my personal choice to give my father a night at Kimpton’s […]

]]> http://www.virginiamiracle.com/2007/12/30/high-end-hotels-reward-with-experiences-not-clutter/#comment-7 Carrie Tue, 01 Jan 2008 23:53:00 +0000 http://www.virginiamiracle.com/2007/12/30/high-end-hotels-reward-with-experiences-not-clutter/#comment-7 While I'm not a Nascar fan, I'm a huge fan of the fact they built their billion dollar name on the "do". There are not many, if any, sports that the fans can be so close to the action....radio access to hear every word between the driver and crew chief during an actual race, infield seating where you can walk and gawk at the pits from as close as 20 feet and the driving experiences that Richard Petty, Jeff Gordon and some other greats of racing offer at many of the tracks across the country. Nascar understands that the experience is what keeps 250,000 fans coming to the tracks. While I’m not a Nascar fan, I’m a huge fan of the fact they built their billion dollar name on the “do”. There are not many, if any, sports that the fans can be so close to the action….radio access to hear every word between the driver and crew chief during an actual race, infield seating where you can walk and gawk at the pits from as close as 20 feet and the driving experiences that Richard Petty, Jeff Gordon and some other greats of racing offer at many of the tracks across the country. Nascar understands that the experience is what keeps 250,000 fans coming to the tracks.

]]> http://www.virginiamiracle.com/2007/12/30/high-end-hotels-reward-with-experiences-not-clutter/#comment-3 Angela Daniels Mon, 31 Dec 2007 22:02:39 +0000 http://www.virginiamiracle.com/2007/12/30/high-end-hotels-reward-with-experiences-not-clutter/#comment-3 Sigh. Someone who would love to find the New Yorker at their bedside. Yes, I think we would be fast friends if we lived less than 3,000 miles apart. As for the "do" rather than "things" approach to marketing, I was recently captivated by the "ZERO-G Weightless Experience" at... Sharper Image-? Kudos to Sharper Image for going above and beyond their "for the person who has everything" pointless electronics. Aside from the souvenir flight suit (and come ON, it IS kind of cool), for a mere $3,675 you can give yourself the ultimate weight loss experience. AND you get to eat floating m&ms too. I'm IN. Sigh. Someone who would love to find the New Yorker at their bedside. Yes, I think we would be fast friends if we lived less than 3,000 miles apart. As for the “do” rather than “things” approach to marketing, I was recently captivated by the “ZERO-G Weightless Experience” at… Sharper Image-? Kudos to Sharper Image for going above and beyond their “for the person who has everything” pointless electronics. Aside from the souvenir flight suit (and come ON, it IS kind of cool), for a mere $3,675 you can give yourself the ultimate weight loss experience. AND you get to eat floating m&ms too. I’m IN.

]]> http://www.virginiamiracle.com/2007/12/30/high-end-hotels-reward-with-experiences-not-clutter/#comment-2 Jason Mon, 31 Dec 2007 15:44:39 +0000 http://www.virginiamiracle.com/2007/12/30/high-end-hotels-reward-with-experiences-not-clutter/#comment-2 124,000 points is a remarkable feat considering Starwood points are dropped after a year, making it a ridiculous program for the occasional traveller. 124,000 points is a remarkable feat considering Starwood points are dropped after a year, making it a ridiculous program for the occasional traveller.

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